Creative thinking. Thoughtful design. Tailored to your business.
Meet our co-founders
Susie has over 30 years’ experience in marketing, sales and business development, learning and development, working with lifestyle and retail brands in the UK and internationally.
As co-founder of SB2, she works closely with businesses to define their brand, strengthen their presence and support sustainable growth.
Her background spans luxury hospitality and independent retail across the UK, Asia and Africa, with a strong focus on commercial performance and customer experience.
Energetic, warm and intuitive, Susie brings fresh ideas and a creative perspective shaped by her degree in Fine Art, helping brands not only grow, but stand out.
Susie
Co-founder of SB Squared Creative, Sarah is a content creator and designer with over 20 years’ experience across marketing, events and design.
With a degree in History of Art and a natural eye for detail, she’s drawn to the small touches that elevate good work into something memorable. She specialises in creating engaging content and thoughtful design.
Outside of work, she’s a mum who loves travel, being outdoors and taking on interior design projects.
Approachable and collaborative, Sarah enjoys getting to know the people and stories behind each project, because the best work always comes from understanding what really matters
Sarah
What we do…
Our Mission
At SB Squared Creative, we help small businesses show up with confidence through thoughtful design and engaging content. From refining your brand and creating content that connects, to refreshing and improving existing websites, we focus on making everything feel clear, cohesive and genuinely you.
We don’t believe in one-size-fits-all solutions. Every business is different, so we take a creative and personal approach, getting to know you properly and shaping work that reflects your goals and personality. Often, that means reworking what you already have and turning it into something more effective, rather than starting from scratch.
We keep things straightforward and collaborative, focusing on clear thinking, considered design and strong content. No unnecessary complexity, just a way of working that feels easy, effective and genuinely enjoyable.
How We Started
SB Squared Creative was founded by Susie and Sarah, who spent seven years working closely together at a company specialising in handwoven rugs and interiors, alongside an exhibition space. During that time, they developed a shared way of working, combining marketing creativity with a practical understanding of what actually helps a brand grow. It also gave them a real appreciation for the impact of good storytelling, thoughtful design and consistent content.
With a shared love of travel, retail and all things creative, starting SB Squared felt like a natural next step. They wanted to bring that same level of care, attention to detail and creative thinking to small businesses.
At its core, SB Squared Creative is built on being approachable, collaborative and easy to work with, helping clients feel supported while creating work that genuinely reflects who they are.
Our Goal
Our goal is simple, to help small businesses look and feel like the best version of themselves through thoughtful design and engaging content.
With a background in retail and design, we understand how much visual impact and storytelling matter. Whether it’s refining your website or creating content that actually connects, we focus on making things feel considered, consistent and true to your brand.
More than anything, we want you to feel confident in how your business shows up. If it looks right and feels right, the rest tends to follow.
